STARBUCKS Brand Strategy & Experience Design

Journey through an in-depth brand experience re-design for Starbucks 600+ S. California coffee shops with a scope that included interior architecture, signage, signature furniture, materials, and outdoor landscaping.

Starbucks Project Reignite
Brand Strategy & Customer Experience Re-Design
“Orange22 delivered solutions and points of views that resonated with our team. They helped us understand our customers needs through a new lens and construct a framework for our new in-store design.”
Deborah Brand, Global Creative Director  
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