Spyder apparel, one of the largest ski brands in the world, approached Orange22 Design Lab with an assignment to separate their more mature brand, Venom, from their existing umbrella. Appealing to an older high intensity skier we took clues from luxury ski cabins and resorts resulting in a real wood slatted exterior look with bold black undertones and glossy red highlights. The black and the red tie back into the Spyder brand while the wood wall treatments create warmth and openness which were key requirements. The final booth concept won "Best of Show" which our client appreciated. Great design starts with a great client.