Flagship Retail Experience | New York
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The New York showroom prototype’s design concept, strongly industrial and minimalist in nature, is based on the perception of the motorcycle as an elegant, highly engineered machine. The showroom is a contemporary jewel box; the motorcycle is the jewel. The 3,500-square foot flagship store includes a 3,000-square foot showroom, a motorcycle service area, displays featuring branded motorcycle accessories and other products, a feature display area, and a transaction area.