Flagship Retail Experience | New York
DUCATI Retail Experience
The New York showroom prototype’s design concept, strongly industrial and minimalist in nature, is based on the perception of the motorcycle as an elegant, highly engineered machine. The showroom is a contemporary jewel box; the motorcycle is the jewel. The 3,500-square foot flagship store includes a 3,000-square foot showroom, a motorcycle service area, displays featuring branded motorcycle accessories and other products, a feature display area, and a transaction area.