The Icon Experience
Icon Aircraft approached Orange22 to lead the conceptualization, planning and engineering of a fully immersive and educational Icon A5 aircraft experience across various multi-sensorial touch points with the aim of delighting and engaging the 1M monthly museum visitors and aviation enthusiasts leaving them with a heightened desire to "learn to fly".
Location: Shanghai Science Museum, China
Collaborators: Orange22 Design Lab & 8Inc
Team Members: Dario Antonioni, Robert Mathewson, Hector Moll-Carrillo, Lucinda Tay, Mike Ely
Services Delivered:
- Design Brief Developement
- Stake Holder Alignment
- Exhibition Concept Developement
- Narrative Space Planning
- Cost Overview & Planning
- Vendor Sourcing
- Engineering
